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Plymouth is an American auto brand that is marketed by Chrysler
Corporation. It went into production from 1928 until 2001. Having
endured the industry’s tough competition for several decades only shows
Plymouth’s reliability and high quality. In fact, the Plymouth brand
ranks third among entry-level cars, with Chevrolet and Ford taking the
upper slots. Plymouth was generally successful in the industry although
it had many difficulties too. Especially in the 1960s, Plymouth
vehicles did not sell well against other cars including its sister
company, the Dodge.
Two of the reasons why Plymouth did not click in the 60s were poor
designs and low-priced competitors. Plymouth was able to handle these
problems later in the 70s and soon Plymouth cars were becoming popular
again in the market. Among the successful Plymouth cars in the 70s were
the Plymouth Valiant and the Plymouth Duster. Compact cars were so
popular during this period and thus, Chrysler through Plymouth created
the Valiant as the company’s entry to the compact car market. It had a
radical styling that made it unique from its competitors, the Chevrolet
Corvair and the ford Falcon. It also featured a new engine
configuration, the well-known Chrysler slant 6 engine, which had inline
cylinders canted to one side of the engine.
Chrysler was suffering from financial losses too back in the 70s; thus,
Plymouth wasn’t able to bring back its high status in the industry. But
before Chrysler eventually merged with Daimler-Benz AG to form the
DaimlerChrysler in 1998, it expanded Plymouth’s model line-up by
introducing the Plymouth Prowler together with Chrysler PT Cruiser. The
Prowler was Plymouth’s most unique model before the merging of the
companies. It shared features with the PT Cruiser like the grilles,
which showed Chrysler’s intent to take retro route with the Plymouth
brand. Finally, due to limited sales, DaimlerChrysler dropped the
Plymouth make in 2001.
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