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Toyota is perhaps the most successful Japanese brand that penetrated
the international auto market, including the US. It is Japan’s largest
car manufacturer and the second largest in the world. This itself
speaks of Toyota’s technical expertise in building cars of superior
engineering, highly advanced parts and components and high class design
that placed it among the best in the industry. Its more than 60-year
tradition of excellence and innovation is seen in every Toyota vehicle
you see on the road today.
Various Toyota models have gained
wide recognition and praise in the automotive market. Among these is
the Toyota Corolla, the world’s highest selling car. This car was
inspired by Toyota’s dream to make a “people’s car,” something everyone
would like to have. Since its launch in 1966, almost 28 million units
of Toyota Corolla have been produced and sold not only in Japan but
worldwide; thus, realizing Toyota’s dream. The Corolla’s success only
proved Toyota’s abilities in designing, manufacturing and marketing a
car that would meet international standards. It also clearly showed the
people’s trust and confidence to the vehicle model and to Toyota itself
as a car manufacturer.
Another remarkable car from Toyota is the Toyota Corona, which endured
the industry’s tough competition for 43 years. It was launched in Japan
in 1957 but it was only in 1964 that Toyota began exporting the Corona
to the United States. It was an instant success among the Americans
primarily because of its American body styling. Through the years of
its production, it went through a lot of changes to meet the American’s
changing needs and wants as well. The Toyota Corona has been restyled
many times and it gained bigger size and more luxurious features, too.
In 1997, Toyota introduced the world’s first mass-produced hybrid
vehicle, the Toyota Prius. It was followed by the Toyota Highlander in
2001. The two vehicles used a gas-electric engine that proved to be
more efficient, more powerful and more economical. It decreased
environmental impacts as as the hybrid system reduces fuel consumption
and fuel emissions. With these innovative models, Toyota has only
proven it can combine social responsibility with their passion for
building efficient means of transportation.
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